Portal Feeder Marketing, PPC & SEO Blog

That Often Overlooked Word of Setting Goals

John Cow — Fri, 03 Jul 2009 17:38:31 +0000

So now that you know exactly how marketing on the web works today, and how it’s vastly different from how advertising used to work, it’s time to start looking at your own communications strategy. Now we’ll start to delve into…

Clear and Effective Communication When Talking to Customers

John Cow — Thu, 02 Jul 2009 11:29:50 +0000

In my last post, I talked about the importance of talking to your customers directly to get the most out of everything the internet has to offer you and your business. In this post, we’ll talk a little bit about…

How it Works Today (Or Should Work)…

John Cow — Tue, 30 Jun 2009 03:59:47 +0000

(Continued from the previous post: How We Tried to Make a Square Peg Fit Into a Round Hole With Early Online Media)

It’s all About Communication!

If traditional advertising was a speech, then online advertising is a conversation.

Your content, in all of…

How We Tried to Make a Square Peg Fit Into a Round Hole - Early Online Media

John Cow — Sun, 28 Jun 2009 12:57:22 +0000

(Continued from the previous post: Wasting Half Your Money on Traditional Advertising)

There was a reason that early online advertising was referred to as ‘New Media’. Because it was new – really, really, new (hmmm kind of obvious eh?).

It was the…

Wasting Half Your Money - a Look Back at Traditional Advertising

John Cow — Sat, 27 Jun 2009 11:32:15 +0000

Once upon a time, the only way you could get your message out there was to buy advertising, or convince someone to write something about you. It cost a lot of money, and there wasn’t a really good way to…

The Importance of Communication And How We Should Be Communicating To Be Successful

John Cow — Fri, 26 Jun 2009 18:43:22 +0000

To succeed in the future you must first understand the past.

That sounds like something someone famous would say, but I’m not quite sure if that’s exactly how it goes, but you get the idea.

To succeed in the online world, you…

PPC Coach Review -

John Cow — Tue, 23 Jun 2009 11:00:53 +0000

It’s not often that I review other PPC products, because frankly, they’re my competition. And a lot of the products out there suck. But there are a few select products that I think are worth it, and in the interest…

A Better Way to Track Stats? - GoStats Review

John Cow — Sun, 21 Jun 2009 17:19:44 +0000

Are you looking for a way to better track you stats and metrics for your website? Then I’ve got something for you.

GoStats is a site that’s been around since 1999, which has both free and paid services to get you all…

Some Very Basic Tips for Starting a Blog

John Cow — Fri, 19 Jun 2009 19:17:45 +0000

So, after reading John Cow for a while, you’ve decided to start a blog of your own. I’m flattered. Really, it’s wonderful that I serve as such an inspiration…just kidding. But, to be serious about it, there are things you…

Quick Fixes to Improve Your Abandonment Rate

John Cow — Thu, 18 Jun 2009 03:43:18 +0000

Your PPC campaign has done its job; it’s driving traffic to your landing page. But your landing page abandonment rate is really high – people are bailing almost as soon as they get there. What have you been doing wrong?

You…