Archive for the ‘General’ Category
Friday, July 3rd, 2009
So now that you know exactly how marketing on the web works today, and how it’s vastly different from how advertising used to work, it’s time to start looking at your own communications strategy. Now we’ll start to delve into the theories and ideas that you will be basing your ...
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Thursday, July 2nd, 2009
In my last post, I talked about the importance of talking to your customers directly to get the most out of everything the internet has to offer you and your business. In this post, we’ll talk a little bit about how that can be done.
How do you do this?
We’ll get ...
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Tuesday, June 30th, 2009
(Continued from the previous post: How We Tried to Make a Square Peg Fit Into a Round Hole With Early Online Media)
It’s all About Communication!
If traditional advertising was a speech, then online advertising is a conversation.
Your content, in all of its forms, is the single most important part of your ...
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Sunday, June 28th, 2009
(Continued from the previous post: Wasting Half Your Money on Traditional Advertising)
There was a reason that early online advertising was referred to as ‘New Media’. Because it was new – really, really, new (hmmm kind of obvious eh?).
It was the first new way of advertising to come about since the ...
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Saturday, June 27th, 2009
Once upon a time, the only way you could get your message out there was to buy advertising, or convince someone to write something about you. It cost a lot of money, and there wasn’t a really good way to measure the results. As someone (there are arguments as ...
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Friday, June 26th, 2009
To succeed in the future you must first understand the past.
That sounds like something someone famous would say, but I’m not quite sure if that’s exactly how it goes, but you get the idea.
To succeed in the online world, you have to understand where it came from, and how’s it’s ...
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Tuesday, June 23rd, 2009
It’s not often that I review other PPC products, because frankly, they’re my competition. And a lot of the products out there suck. But there are a few select products that I think are worth it, and in the interest of spreading the love around, I want to ...
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Sunday, June 21st, 2009
Are you looking for a way to better track you stats and metrics for your website? Then I’ve got something for you.
GoStats is a site that’s been around since 1999, which has both free and paid services to get you all sorts of info about who is going to ...
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Friday, June 19th, 2009
So, after reading John Cow for a while, you’ve decided to start a blog of your own. I’m flattered. Really, it’s wonderful that I serve as such an inspiration…just kidding. But, to be serious about it, there are things you need to consider before you get up and running with ...
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Thursday, June 18th, 2009
Your PPC campaign has done its job; it’s driving traffic to your landing page. But your landing page abandonment rate is really high – people are bailing almost as soon as they get there. What have you been doing wrong?
You need to look at it from the user’s ...
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