How it Works Today (Or Should Work)…
June 30, 2009 – 3:59 am(Continued from the previous post: How We Tried to Make a Square Peg Fit Into a Round Hole With Early Online Media)
It’s all About Communication!
If traditional advertising was a speech, then online advertising is a conversation.
Your content, in all of…


There was a reason that early online advertising was referred to as ‘New Media’. Because it was new – really, really, new (hmmm kind of obvious eh?).
Once upon a time, the only way you could get your message out there was to buy advertising, or convince someone to write something about you. It cost a lot of money, and there wasn’t a really good way to…
That sounds like something someone famous would say, but I’m not quite sure if that’s exactly how it goes, but you get the idea.